Why the Hummingbird?

You may be wondering about the hummingbird logo. I’m a big fan of hummingbirds and find them to be a good metaphor for the entrepreneurs I work with. Hummingbirds and entrepreneurs seemingly do the impossible. Both are relatively small but they are fearless and will take on much bigger rivals. Both are always in a hurry; they have a sense of urgency. Entrepreneurs and hummingbirds often offer an elegant solution to a challenge. And both can be feisty and protective of their turf.